{"id":1383,"date":"2024-06-20T00:00:00","date_gmt":"2024-06-20T00:00:00","guid":{"rendered":"http:\/\/womensenterprise.ca\/how-to-turn-your-creative-ideas-into-a-business-concept\/"},"modified":"2024-08-29T23:40:04","modified_gmt":"2024-08-29T23:40:04","slug":"how-turn-your-creative-ideas-business-concept","status":"publish","type":"post","link":"https:\/\/blogs.we-bc.ca\/en\/how-turn-your-creative-ideas-business-concept\/","title":{"rendered":"How to Turn Your Creative Ideas into a Business Concept"},"content":{"rendered":"<div class=\"content\">\n<p>If you\u2019re like many creative types, you have a ton of ideas sprouting like seeds inside your head and new ones burst out on a daily basis.<\/p>\n<p>One of the first steps to creating a business is to get those ideas out of your head and down on paper. Writing ideas down makes them more concrete and doable.<\/p>\n<p>Don\u2019t be afraid to do this! There\u2019s a flip side \u2013 just because you wrote it down, doesn\u2019t mean you can\u2019t change it later.<\/p>\n<h2>How do you start?<\/h2>\n<p>A foundation statement that describes the reason why your business should exist provides a good starting point \u2013 it\u2019s the hypothesis you need for further exploration.<\/p>\n<h2>Your business foundation statement<\/h2>\n<p>A strong foundation statement should be fairly short and identify:<\/p>\n<ul>\n<li>your business concept<\/li>\n<li>the customers you will serve (who and where)<\/li>\n<li>the problem you\u2019re solving for them<\/li>\n<\/ul>\n<p>Here are some examples:<\/p>\n<ul>\n<li><strong>For a freelance fashion writer:<\/strong> \u201cFashion-related businesses in the Lower Mainland want creative, savvy web content updated in a timely manner to reflect their seasonal offerings.\u201d<\/li>\n<li><strong>For a human resources consultant:<\/strong> \u201cThere is a substantial need in Prince George for an executive search firm that specializes in the financial services industry.\u201d<\/li>\n<\/ul>\n<h2>How to create a foundation statement for your business<\/h2>\n<p>Your foundation statement is the starting point for your new business. Using the three points above for writing a good foundation statement, put together your own foundation statement.<\/p>\n<ol>\n<li>My business concept is\u2026<\/li>\n<li>The customers I\u2019m serving are (who and where)\u2026<\/li>\n<li>The problem I solve for them is\u2026<\/li>\n<\/ol>\n<p>Knowing what you intend your business to be and whose need it will meet helps you to not only set a foundation but a clear business path. You really can\u2019t be all things to all people so you need to identify what\u2019s important to both you and your <a href=\"https:\/\/we-bc.ca\/online_resources\/how-to-identify-a-target-market-and-prepare-a-customer-profile\/\" target=\"_blank\" rel=\"noopener\">potential customers<\/a>. Then, you can build your business concept around those things.<\/p>\n<p>It\u2019s never too early to start getting clear about what you do and why you do it because, down the road, your ability to articulate your concept will allow potential customers to understand exactly what you have to offer and how you are able to serve them.<\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Would you like to make better marketing decisions that maximize your time and budget?<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Check out our free On-Demand SMART course, \u201c<a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/\">Strategic Marketing: Build a Marketing Plan for Your Business<\/a>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re like many creative types, you have a ton of ideas sprouting like seeds inside your head and new ones burst out on a daily basis. One of the [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":59636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[421],"tags":[],"location":[],"class_list":["post-1383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Turn Your Creative Ideas into a Business Concept - WeBC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/we-bc.ca\/how-turn-your-creative-ideas-business-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Turn Your Creative Ideas into a Business Concept - WeBC\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re like many creative types, you have a ton of ideas sprouting like seeds inside your head and new ones burst out on a daily basis. 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