What happens when a lifelong kitchen alchemist discovers cacao? For Beth Campbell, it became a purpose‑driven business rooted in wellness, ethics, and a deep care for both people and planet.

Beth is the founder of Viva Cacao, a Slocan‑based chocolate company crafting small‑batch, plant‑based chocolate designed to support well‑being and elevate everyday moments. Each bar blends bold, artisanal flavours with functional ingredients like adaptogens, superfoods, and nutrient‑rich botanicals, offering real ingredients, real benefits, and feel‑good vibes in every bite.

Viva Cacao’s products are made with ethically sourced cacao from farmer cooperatives and sweetened with organic coconut sugar. Beth is intentional about keeping her ingredients simple and transparent: no dairy, no soy, no gluten, no cane sugar, no emulsifiers, no sugar alcohols, and no plastic. From chocolate bars and barks to silky drinking chocolate and private‑label creations, every product is crafted with care for the body, the spirit, and a planet‑friendly future.

Beth didn’t start her business with a detailed plan or formal business training. Instead, she recognized the power of seeking support and took the first step toward building her vision with the right resources behind her. Beth sought support and connected with WeBC and other local partners, Basin Business Advisors, Community Futures, and Kootenay Co‑op  

WeBC’s advisory support helped Beth slow down, ask the right questions, and make informed choices, shifting from survival mode into building a more sustainable, values‑driven business. 

“If it weren’t for all the help and networking along the way, I would have quit a long time ago,” she says. 

Beth is deeply committed to educating people about how chocolate is made, where it comes from, and why ethical sourcing matters. She speaks openly about the darker realities of the chocolate industry, including unfair labour practices, and has built Viva Cacao around values of transparency, social justice, and respect for growers. 

Client Q&A 

Q: What do you feel is your greatest strength?

A: My ability to seek help and ask questions, and my sheer determination to succeed.

Q: What’s the biggest lesson you’ve learned as an entrepreneur?

A: Failure is a huge part of the experience. Without it, we can’t grow or learn.

Q: What challenges have you faced, and how have you overcome them?

A: Living rurally brings shipping and supply challenges. Technology was a big hurdle. Working from home has its pros and cons. And learning chocolate took years, I’ve only recently felt truly confident in my craft after battling imposter syndrome for much of the journey.

Q: What advice would you give another woman entrepreneur?

A: Find an experienced business advisor. Set clear goals and revisit them every year. When opportunities come up, make sure they align with your goals, and always look at the numbers.

Q: What role does your business play in the community?

A: I’m deeply committed to educating people about where chocolate comes from, how it’s made, and why ethical sourcing matters. There’s a dark side to the industry that many people don’t see, and I’ve built Viva Cacao around social justice and transparency.

Where to find Viva Cacao.ca

Website

Facebook

Instagram